I’m constantly interviewing folk. Often it’s to get input for a story, but what also frequently happens is that the interview itself is the content: it’s filmed and then used for broadcasting.

When I interview footballers after a match, for example, the interviews are instantly distributed worldwide through a satellite feed. Edited versions also appear on UEFA.com.

During an Amaseu journey, the content can be used both as input for the book I write, but also for a follow-up programme or movie about the journey.

And I did many hours of on-camera interviewing with Erik-Jan de Rooij to generate input for the 7 Life Elixirs on-line personal transformation course.