Interviewing Dutch stars

In February and March 2020, just before Corona lockdowns kicked in, I travelled to Barcelona, Liverpool and Turin to interview Frenkie de Jong, Georginio Wijnaldum and Matthijs de Ligt for UEFA. Find out how it went.

Welcome to my website

I hope, unlike that twat Bono, you find what you're looking for. 



See below for stuff I've done recently that I'm particularly proud of. For more general info, follow this link

09 & 10/2019

Pitching coaching on three continents

I helped give a series of workshops in Shanghai, Eindhoven and Boston at the end of 2019. My role was to coach the participants in story building and pitching. Find out more


EndoMed positioning

Through some product designers I knew from their time at Philips Design, I ended up working for a German medical company, EndoMed, to develop their vision & mission statements as well as the associated values.



Amaseu journey to Morocco

2020 started much as 2019 ended: with a journey to Morocco. We started in a pitch-black, frosty and mist-shrouded park in Milan, and ended up beside a beach where the Atlantic breakers rolled in with fascinating regularity.

Superb time of year to be there. Cold nights (especially in the mountains), warm days and extraordinarily clear skies. As usual, I was there to interview, film and gather material for a book.

Scottish word of the moment

How. Not a particularly Scottish word you may think, which is true, although it is used in Scotland in a way that I haven’t come across anywhere else: instead of why. So when someone says I’m going home now, it’s quite common for someone else to reply How? The correct answer is not By bike or On foot, but rather Because I’m knackered. Similarly, the question How no? actually means 'why not?' Why we don’t just say Why not? is beyond me, but I guess it’s yet another reason why we are such a wonderful bunch of people. 

Among other things

I do a lot more than just writing. For example, I interview many of the world's top footballers (and a few duffers as well, when I think about it) in the Netherlands and beyond.

Word Crimes

Why is decent writing important? 'Word Crimes' reveals all...!