Helped give a two-day positioning workshop to Indiba at their headquarters just outside Barcelona. Did it together with brand strategist Natascha Seeger (I'm assuming she's too busy to get her website up and running) and designer Martin Bacon (who obviously isn't). The workshop outcomes should give the company a better idea of how to how to proceed in the market for high-frequency equipment that accelerates the healing of sport injuries and also helps with skin rejuvenation.
Been covering some outstanding matches for UEFA: the Netherlands v Germany in Amsterdam, PSV v Spurs, the Dutch skelping the world champions in Rotterdam, and a truly mental 3-3 draw between Ajax and Bayern Munich. But the best moment of all has to be getting the opportunity to interview Leo Messi again after PSV v Barcelona. It’s five years since I was lucky enough to speak to him the first time, and it’s pretty clear that my Spanish hasn’t improved much in that time.
For the Dutch Design Week – the largest design event in northern Europe – I wrote and edited the text for the book that is published every year after the event. This involved, among other things, interviewing Martijn Paulen, director of the Dutch Design Foundation.
I also put together a number of route descriptions explaining to visitors what they could see at various locations throughout Eindhoven.
Been writing a White Paper about how to reduce patient anxiety during MRI scans. Evidently many clinicians are not aware of relatively simple measures which can be taken to counter feelings of fear and claustrophobia that patients experience. Aye well, now they've no excuse.
Writing a mini-campaign to encourage freelancers to work at Philips has one massive similarity with the story I’m doing about Eindhoven’s suitability for expats; in both cases I am part of the target audience. So, in addition to the information supplied during the briefing, I get to put in a lot of my own input about what makes Philips attractive/unattractive for the self-employed. Is this the place to moan about the long-winded, bureaucratic procedures to register with the agencies who function as middlemen between the company and folk like me? Probably not!
For Eindhoven365 I’ll be doing a fairly in-depth piece about why top talent from all over the world is coming to Eindhoven. The place is booming! For this I have to interview students, career starters and folk who have settled with their families, from places as diverse as Mexico, Germany, Spain and Bangladesh. My adopted city is already getting a lot of attention in the international press, including this article which says that it’s the best destination for expats in all of Europe. Oh yeah...
We’d been eyeing each other up for some time, like coy singles at the Thursday evening disco. And now we’ve taken the plunge - I’m finally going to be working for the Dutch Design Week. First task was to review and critique the book they published after DDW2017. A lovely wee job that; picking holes in other people’s work making suggestions so this year’s book can be of an even higher quality.
One journey is usually pretty draining, two consecutive ones is a big ask. So three in a row? Piece of cake…
In the space of three weeks I accompanied two amaseu journeys in Morocco and then a third one in Catalunya. Each for a different company. Had two days in Las Palmas between the first and the second, and only one day in Barcelona between the second and third. Went remarkably well; energy levels were no problem and I didn’t run out of ink.
In total we took well over 200 people through the process of personal and leadership development. Three books to write now – so please leave me in peace in May.
This new client, Solarge, does something that I wholeheartedly support; develop and manufacture roofing tiles that have integrated solar cells. It is initially targeting the agricultural market, but the housing market will follow. Imagine that; the entire roof of your house made from solar panels that don’t look like solar panels. I wrote the script for the video explaining the proposition to the farmers of the Netherlands. This is Solarge’s website, though I didn’t write the English text - just so you know.
'What’s a BVP?' I hear you ask. A brand value proposition. And what’s that? Basically the essence of what a brand has to offer. I attended a one-day workshop at the High Tech Campus in Eindhoven as part of a process to determine the brand value proposition for Philips Healthcare Experience Solutions. My role was to absorb as much input as possible in the morning, and then come up with 15 or so possible directions for core values in the afternoon. There will be further refining of the messaging, and more workshops, in the coming months.
Wrote the script for this short video aimed at raising the profile of Eindhoven's Brainport. Worked together with Twisted on the project. Have to say, the animation is really superb.
I’ve been working closely with the Philips Design team in Amsterdam as well as Philips’ Chief Design Officer, Sean Carney, to craft the messaging for the ‘dare to care’ initiative. And coincidentally, or maybe not, I’ve also been called in by Philips Design at the High-Tech campus in Eindhoven to provide writing support for a related strategy document.