09/2019 Under construction

My website is currently being redesigned, so there’s not really much point in posting anything at the moment. Unfortunately the redesign is taking longer than planned, primarily because I’m hardly ever in the country to help move the process along. Should be ready by the end of November.

05/2019 Philips madness

A mental month. Had to finish off loads of projects of Philips before taking an enforced three-month sabbatical (Completely unnecessary, although those three months are June, July and August, so it could be worse).

I was therefore writing loads of video scripts, putting together case study stories on how modularity helps improve efficiency in manufacturing, finalising a booklet about Philips Design, working on presentations for the Experience Lab at the High-Tech Campus (pictured)…

05/2019 Champions League disaster

For UEFA.com I’ve been, as usual, following the progress of Dutch clubs – as well as the national team – in European competition. This season’s journey by Ajax to the semi-finals of the Champions League is the most epic I’ve encountered so far.

And, I have to say, the most heart-breaking. Being denied a place in the final by a goal in the dying seconds was horrendous. No Madrid for them, or me.

04/2019 A clear narrative

Spent a considerable amount of time this month working together with a former clinical doctor who is now at Philips. He wanted me to write a narrative (a foundation story) for a complex data language system Philips offers hospitals.

Our (my) challenge was to describe this thing without using any of the dense and unintelligible jargon you frequently encounter in similar publications (e.g. ‘a future-proof, open-standards-based interoperability software solution for informatics which enables data integration across the enterprise,’ or other such gibberish).

I think we succeeded. We came up with analogies ranging from plumbing systems in a house to toolboxes to help describe what was going on.

Don’t normally put comments on this website, but for these ones I’ll make an exception. “Have you read the story? Dude! It’s excellent." “Describes both the essence and scope.” “Love the analogies.” “I think we really have something here.” “It’s unlike any other Philips paper I have ever read.”

03/2019 Customer story in Dutch hospital

Did a customer story on a hospital in the Dutch town of ‘s-Hertogenbosch which has commissioned additional Philips Ambient Experience installations in its radiography rooms.

Interviewed a handful of people, including radiology technicians, nurses, a department head and cluster manager about what they thought the benefits were. From that input I’ll write new text for the web page as well as a longer customer story.

02/2019 Portuguese writing retreat

I’ve been working together with Erik-Jan of Amaseu for almost a year to help him finalise a book that has been 10 years in the making. With a working title of ‘The Seven Elixirs of a Great Life’, the book is full of personal anecdotes as well as advice about how you can get the best out of yourself.

Anyway, we decided that, to get the thing as close to the finishing line as possible, we should shut ourselves off somewhere for a week and do nothing else other than work on a book. Well, at least, that was my task; he spent more or less every day playing golf. (Not difficult to see who the smart one is here). Although, in fairness, we did spend loads of time in the mornings and evenings discussing content.

The destination was the Algarve, and although I passed the majority of every day rewriting and reshaping approximately 180 pages of text, I did manage to mountain bike to the coast most afternoons to have lunch in the bright Portuguese sunshine on virtually deserted beaches. The plan is to have the book published soon, and definitely this year.

01/2019 HealthSuite

I was the writer in an international and multi-disciplinary team developing a narrative around the Philips HealthSuite platforms. I have to confess that after taking part in the initial briefing telco I was thinking: WTF??? But the team was full of helpful and very enthusiastic people, who enabled me to understand the extremely complex subject matter. In the end I/we came up with a pretty easily-accessible story. It was presented at the HIMSS (Healthcare Information and Management Systems Society) conference in Florida, and evidently went down a storm...

01/2019 Morocco journey

Journey to Morocco with 20-odd executives from Laird. Smallest group I’ve ever done on an Amaseu journey; took a bit of getting used to that they would be ready to move from one location to the next in a matter of seconds. With much larger groups that’s – to put it politely – not always the case. Morocco is such a magnificent setting for the Amaseu personal and leadership transformation process, and especially at this time of the year. The nights were cold, especially when camping in the mountains, and the daytime air was wonderfully clear. The journey kicked off in Prague.

12/2018 positioning workshop in Barcelona

Helped give a two-day positioning workshop to Indiba at their headquarters just outside Barcelona. Did it together with brand strategist Natascha Seeger (I'm assuming she's too busy to get her website up and running) and designer Martin Bacon (who obviously isn't). The workshop outcomes should give the company a better idea of how to how to proceed in the market for high-frequency equipment that accelerates the healing of sport injuries and also helps with skin rejuvenation.

11/2018 Another Messi interview

Been covering some outstanding matches for UEFA: the Netherlands v Germany in Amsterdam, PSV v Spurs, the Dutch skelping the world champions in Rotterdam, and a truly mental 3-3 draw between Ajax and Bayern Munich. But the best moment of all has to be getting the opportunity to interview Leo Messi again after PSV v Barcelona. It’s five years since I was lucky enough to speak to him the first time, and it’s pretty clear that my Spanish hasn’t improved much in that time.

10/2018 Dutch Design Week

For the Dutch Design Week – the largest design event in northern Europe – I wrote and edited the text for the book that is published every year after the event. This involved, among other things, interviewing Martijn Paulen, director of the Dutch Design Foundation.

I also put together a number of route descriptions explaining to visitors what they could see at various locations throughout Eindhoven.

08/2018 MRI White Paper

Been writing a White Paper about how to reduce patient anxiety during MRI scans. Evidently many clinicians are not aware of relatively simple measures which can be taken to counter feelings of fear and claustrophobia that patients experience. Aye well, now they've no excuse.